Open your feed for a second.
You’ll probably see a carousel about burnout, a trending sound you’ve already heard a hundred times, and that one quote post about “energy attracting energy.”
Feels familiar, right? That’s because it is. Somehow, we’ve all started to look the same.
When Everything Starts to Blend
It’s not that people stopped being creative — it’s that everyone’s trying to keep up. We’re chasing what works, what’s “performing,” what the algorithm loves.
And maybe that’s the problem. We’ve started creating for numbers, not for meaning. Trends used to be fun. Now they feel like templates.
Every scroll feels like déjà vu — same tone, same layout, same “relatable” voice. It’s not bad… it’s just empty sometimes.
The Copy-Paste Comfort Zone
We see it everywhere:
- The same video style
- The same hook
- The same Canva layout
It’s like we’re all playing the same game — just with slightly different colors.
But the funny thing about trends? They expire fast. A sound that’s hot this week will feel old next Tuesday.
So if everyone’s reposting the same thing, who’s actually creating anymore?
What Makes Something Feel Real
Being original doesn’t mean reinventing the wheel. It means making something honest — something that feels like you.
The best ideas don’t come from “what’s trending,” they come from paying attention.
A random conversation, a weird thought, something small that made you stop for a second — that’s where the real stuff lives.
The Feed Will Keep Moving
The internet isn’t slowing down. Trends will keep looping. Everyone will keep posting. But your voice? That’s still yours.
So before you post the next thing, maybe ask yourself:
Would I stop scrolling for this?
Because sometimes, the most original thing you can do… is to sound like yoursel
The Dreamers Way
At Dreamers, we once fell into the trap too. We chased the trends, the sounds, the formats — because that’s what everyone does at some point.
But we’ve learned that what sticks isn’t what’s trending — it’s what’s true. If something doesn’t feel like us, we don’t force it. We’d rather post less but mean more. We use trends to tell better stories — not to replace them.
At Dreamers, we’re not trying to outpost anyone. We just want to make things that feel human — that feel real.
Because in a world full of reposts, maybe being genuine is the only real trend left.
